Selling insuranceThe basic core of our philosophy is that marketing exits for  the sole purpose of creating situations where sales can be made. Now that probably sounds pretty simplistic but if you look out into the business world you can see examples of what happens when companies don’t follow this principle. In some companies , marketing has become its own animal with its own agenda. The way to make marketing become part of the engine that drives your business , is through clear objectives and rigorous planning.



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