The promise of social media is probably the biggest buzz in the business world. What exactly is that Promise though? Why do 80% of companies have a social media account of some kind but only 21% think they are getting anything out of it? The promise of social media is a new way to interact with your customers….FOR FREE! Just get a Facebook page and start telling everyone about all the great things you do. The interesting thing is , sometimes it works just like that….and sometimes it doesn’t. If you have a complex product with a long sales cycle , the water can get pretty muddy. For some companies the visibility level in that murky water is really low.  What is needed is a new strategy and some different tools. What is the strategy and what are the tools? It varies from company to company. In the upcoming articles , we will talk about tools and strategies to help you attain the Promise of social media.